Brand guidelines · v1.0
Simple software for growing businesses.
ORIVON.TECH · ALEXANDRIA, EGYPT · OCTOBER 2026
Contents

What’s inside

01

Brand

About Orivon03
The Orivon family04
The idea05
Voice & tone06
02

Logo

Primary logo07
Mark construction08
Wordmark09
Logo versions10
Colour versions11
Clear space & size12
Logo don'ts13
03

Colour

Palette14
Contrast & pairings15
The gradient16
04

Type & elements

Typography17
Arabic18
Graphic elements19
05

Applications

Stationery20
App21
Website22
Social23
Merch24
06

Reference

Brand at a glance25
Orivon · Brand guidelinesContents
v1.0 · October 202602
About Orivon

Simple software for growing businesses.

Who we are

Orivon is a software company from Alexandria, Egypt. We build the tools a business needs to sell, run and grow.

Who it’s for

Shops, restaurants, brands and growing teams in Egypt and the Middle East. From the first sale to the tenth branch.

What we make

Mraya for selling and operations, Orivon Social for social media, Orivon AI for AI models and Orivon ERP for accounting and inventory.

Personality

Simple

Easy to understand, easy to use. No jargon, no clutter.

Confident

We know how businesses here work, and we say so plainly.

Local

Built for how people buy, pay and talk in Egypt.

Built to grow

Every product helps a business take its next step.

Orivon · Brand guidelines01 · Brand
v1.0 · October 202603
The Orivon family

One company, four products.

New products are named Orivon + one plain word. Mraya keeps its own name and carries “by Orivon”.

Mraya
by
mraya.co

Your store, branches and deliveries in one system: online store, orders, stock, couriers and profit, with 0% transaction fees.

Social
social.orivon.tech

Plan a whole week of posts in minutes, answer every comment and message in one inbox, and see what grows your audience.

AI
dash.client-radar.org

AI models through one API. Keys, usage and billing in one console.

ERP
Coming soon

Accounting, inventory and the rest of the back office, connected to everything else Orivon runs.

Orivon · Brand guidelines01 · Brand
v1.0 · October 202604
The idea

Every business
grows in steps.

First sale, first employee, second branch, a new market. Orivon’s products carry a business from one level to the next.

The O is cut in half and the right half is lifted by exactly one step: the moment a business levels up.

Inside sits the v from our name, in red. It is the core that drives everything around it, and it ties the mark to the wordmark.

THE STEP
right half +1 step
THE v
from orivon
Orivon · Brand guidelines01 · Brand
v1.0 · October 202605
Voice & tone

We talk like a smart friend who runs a business.

01

Plain

Short sentences, everyday words. If a business owner wouldn’t say it, we don’t.

02

Specific

Real numbers and real outcomes: “0% fees”, not “great value”.

03

Warm, not cute

Friendly and direct. No jokes at the customer’s expense, no hype.

04

Bilingual by default

Arabic is not a translation. Write it for Egyptian readers first.

Examples
✓Say
Your order is with the rider.
✕Not
Order status updated to dispatched.
✓Say
You’ve used 80% of this month’s credits.
✕Not
Usage quota threshold notification triggered.
✓Say
Your post goes live Thursday at 7 pm.
✕Not
Content has been queued for scheduled publishing.
✓Say
طلبك مع المندوب دلوقتي.
✕Not
تم تحديث حالة الطلب إلى: قيد الشحن.
Orivon · Brand guidelines01 · Brand
v1.0 · October 202606
Primary logo

The horizontal lockup.

Use it wherever there is room. The mark always sits to the left of the wordmark, and the v is always red.

MARK
WORDMARK
Orivon · Brand guidelines02 · Logo
v1.0 · October 202607
Mark construction

Built from two circles and one letter.

Every measurement is fixed. Rebuild the mark from these numbers, never by eye.

Grid100 × 100 units
Ring radius (centre line)r = 31
Strokew = 20
Steps = 6 per half · 12 total
Halvesleft down s · right up s
v height17 · stroke 4.6
v positiontop at 41.5, centred
c1c2swv
Orivon · Brand guidelines02 · Logo
v1.0 · October 202608
Wordmark

Drawn, not typed.

The wordmark is custom lettering built on one stroke weight. It is not a font: always use the master files.

BASELINE
X-HEIGHT · 100
DOT TOP
Stroke
27% of the x-height, the same for every letter.
The i
A square dot, exactly one stroke wide.
The v
Flat-cut top, sharp foot. Always red (ink on red backgrounds).
Spacing
Fixed at 13% of the x-height. Never track or kern it.
Orivon · Brand guidelines02 · Logo
v1.0 · October 202609
Logo versions

Four ways to sign.

Horizontal · default
Stacked · square and tall spaces
Mark · icons, avatars
Wordmark · when the mark is nearby
Orivon · Brand guidelines02 · Logo
v1.0 · October 202610
Colour versions

Pick the version by its background.

Full colour · on white
Reversed · on the gradient
Reversed · on ink
On red · the v turns ink
One colour · ink
One colour · white
One-colour versions are for single-ink printing, embroidery, engraving and stamps only.
Orivon · Brand guidelines02 · Logo
v1.0 · October 202611
Clear space & size

Give it room.

Clear space on every side equals x, the height of the wordmark’s o. Nothing enters this zone: no text, edges or images.

x
Minimum size
Logo · 120 px / 30 mm
Mark · 24 px / 8 mm
Favicon · 16 px

Below 24 px use the favicon file, where the v is drawn heavier so it stays visible.

Orivon · Brand guidelines02 · Logo
v1.0 · October 202612
Logo don’ts

Ten ways to break it.

✕
Don’t stretch or squash it.
✕
Don’t rotate it.
✕
Don’t recolour it.
✕
Don’t change the v. It is always red.
✕
Don’t use orange for the v.
✕
Don’t line up the halves. The step is the idea.
✕
Don’t add shadows, glows or effects.
✕
Don’t swap the order of mark and wordmark.
Orivon
✕
Don’t retype the wordmark in a font.
✕
Don’t place it on busy patterns or photos.
Orivon · Brand guidelines02 · Logo
v1.0 · October 202613
Palette

Blue, ink and one red.

Ultramarine
Primary. The mark on light backgrounds, links, key surfaces.
HEX #3A31F0
RGB 58 49 240
CMYK 76 80 0 6
Ink
Text, the wordmark on light backgrounds, dark surfaces.
HEX #0B0C1F
RGB 11 12 31
CMYK 65 61 0 88
Red
The v. One accent per layout: the main button, a key number.
HEX #E8202A
RGB 232 32 42
CMYK 0 86 82 9
Periwinkle
Soft tint for charts, tags and secondary fills.
HEX #C9C6FF
RGB 201 198 255
CMYK 21 22 0 0
Mist
Light background for pages and panels.
HEX #F3F3F8
RGB 243 243 248
CMYK 2 2 0 3
White
Main background. Text and the mark on the gradient.
HEX #FFFFFF
RGB 255 255 255
CMYK 0 0 0 0
Proportion in a typical layout
WHITE + MIST 50%
INK 20%
ULTRAMARINE 20%
PERI 7%
3%
CMYK values are conversion starting points. Approve all print colours against a physical proof.
Orivon · Brand guidelines03 · Colour
v1.0 · October 202614
Contrast & pairings

Readable first.

Ratios follow WCAG 2.2. Body text needs 4.5:1 or more. Red is for accents and large text, never long paragraphs.

Aa
Ink on White
19.32:1AAA
Aa
Ink on Mist
17.47:1AAA
Aa
Ultramarine on White
7.29:1AAA
Aa
White on Ultramarine
7.29:1AAA
Aa
White on Ink
19.32:1AAA
Aa
Red on White
4.49:1Large text only
Aa
White on Red
4.49:1Large text only
Aa
Ink on Periwinkle
11.96:1AAA
Aa
Red on Ink
4.29:1Large text only
Aa
Periwinkle on Ink
11.96:1AAA
Orivon · Brand guidelines03 · Colour
v1.0 · October 202615
The gradient

Ink Fade.

Ultramarine fading into ink. It is the background of the brand: heroes, app icons, covers and campaign images.

ULTRAMARINE #3A31F0 · 0%
INK #0B0C1F · 85%
LINEAR · 150°
150°
Copy exactly
CSS
linear-gradient(150deg,
  #3A31F0 0%, #0B0C1F 85%)


Figma / Illustrator
Linear · 150° · stop 1 #3A31F0 at 0%
stop 2 #0B0C1F at 85%
✓Large backgrounds: heroes, covers, app icons, cards.
✓White text and the reversed logo on top.
✓Small logos (under 160 px wide) sit on the darker half, where the red v reads clearly.
✓One gradient per screen or page.
✕Never inside the logo or on text.
✕Don’t change the colours, stops or angle.
✕Don’t add red to the gradient.
Orivon · Brand guidelines03 · Colour
v1.0 · October 202616
Typography

Instrument Sans, for everything.

Free on Google Fonts (SIL Open Font License). Headlines in Bold, text in Regular, labels in Bold. Monospace appears only in code snippets.

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
EGP 1,280.00 · #1042 · 19:42
Scale (px, web)
Display72 / 1.0 · Bold · −3.5%
Heading 148 / 1.05 · Bold · −3%
Heading 232 / 1.15 · Bold · −2%
Body18 / 1.5 · Regular
Small14 / 1.45 · Regular
Label18 / 1.35 · Bold
Orivon · Brand guidelines04 · Type & elements
v1.0 · October 202617
Arabic

أوريفون

Arabic is set in Readex Pro. In the Arabic name the ف carries the red, matching the v in orivon.

Arabic lockup
أوريفون
Reversed
أوريفون
Direction
In right-to-left layouts the mark sits to the right of the Arabic name.
Never mirror
The mark is never flipped. The step always rises to the right.
Weights
Readex Pro Bold for headlines, Regular for text.
Numbers
Use Western digits (0–9) for prices and order numbers in both languages.
Orivon · Brand guidelines04 · Type & elements
v1.0 · October 202618
Graphic elements

One red moment per screen.

Red is the brand’s spark. Use it for the single most important action or number in a layout, and nowhere else.

Buttons
Get started See products Talk to us
Primary: red, one per screen.
Secondary: ultramarine.
Tertiary: outline. Corner radius 12 px.
Tags
NewIn progressDone
The step device

Pairs of panels can echo the mark: the right one sits one step higher. Use it for product pairs, before/after and plans.

Mraya
Sell and run your store.
mraya.co
Orivon Social
Grow your audience.
Try it free
Orivon · Brand guidelines04 · Type & elements
v1.0 · October 202619
Stationery

Business card & letterhead.

+20 120 176 0623
orivon.tech
Alexandria, Egypt
orivon.tech+20 120 176 0623Alexandria
Card 85 × 55 mm · Letterhead A4
Orivon · Brand guidelines05 · Applications
v1.0 · October 202620
App

Icon, splash, dashboard.

App icon
180 px
120 px
76 px
48 px

The icon is the gradient with the reversed mark at 56% of its width. Use the files in Orivon-Logos; don’t rebuild it. Product screens (here: Mraya) follow the same colour and type rules.

Today · all branches
EGP 48,320
+12% vs last Monday
#1042 · SmouhaWith rider
#1041 · GleemPreparing
#1040 · MiamiDelivered
#1039 · SmouhaDelivered
Orivon · Brand guidelines05 · Applications
v1.0 · October 202621
Website

orivon.tech

orivon.tech
ProductsAboutContactTalk to us
Built for Egypt & MENA
Simple software for growing businesses.
Mraya, Orivon Social, Orivon AI and Orivon ERP. Tools made in Alexandria for businesses across Egypt and the Middle East.
Explore productsTalk to us
Orivon · Brand guidelines05 · Applications
v1.0 · October 202622
Social

Posts and avatars.

One message per post. Gradient for company news, white for Arabic and longer copy, ink for product launches.

Four products. One goal: help your business grow.
برامج بسيطة
لكل بيزنس بيكبر.
Meet Orivon Social. Plan a week of posts in minutes.
social.orivon.tech
Orivon · Brand guidelines05 · Applications
v1.0 · October 202623
Merch

Small things, same rules.

Team Orivon
Alexandria, Egypt

The sticker is the one place the mark sits on red: white mark, ink v.

Bags, badges and shirts use the gradient or ink, with the reversed logo.

Orivon · Brand guidelines05 · Applications
v1.0 · October 202624
Brand at a glance

Everything on one page.

For anyone (or any AI tool) making something for Orivon. If in doubt, follow this page.

NameOrivon, a software company from Alexandria, Egypt. Capital O in sentences; the logo is always lowercase “orivon”. Arabic: أوريفون.
ProductsMraya (mraya.co, “by Orivon”) · Orivon Social · Orivon AI · Orivon ERP. New products: Orivon + one plain word.
TaglineSimple software for growing businesses. Arabic: برامج بسيطة لكل بيزنس بيكبر.
MarkAn O cut in half, right half lifted one step, with the red v from the wordmark inside.
WordmarkCustom lowercase lettering. Never retype it. The v is red (ink when on red).
ColoursUltramarine #3A31F0 · Ink #0B0C1F · Red #E8202A · Periwinkle #C9C6FF · Mist #F3F3F8 · White #FFFFFF.
Gradientlinear-gradient(150deg, #3A31F0 0%, #0B0C1F 85%). Backgrounds only.
TypeInstrument Sans for everything (Bold headlines and labels, Regular text) · Readex Pro for Arabic.
Red ruleOne red moment per screen: the v, the main button or the key number.
Logo rulesClear space = height of the o. Min 120 px (logo), 24 px (mark), favicon file below 24 px. No stretching, rotating, recolouring, effects or busy backgrounds.
VoicePlain, specific, warm, bilingual. Short sentences, real numbers, Egyptian Arabic written first.
Contactorivon.tech · +20 120 176 0623 · Alexandria, Egypt.
Orivon · Brand guidelines06 · Reference
v1.0 · October 202625
ORIVON.TECH